At The Beach With The Weekenders //

After two years of trial and error and way too many nights filled with frustration, The Weekender Camera Bag is finally here.

Just like the camera straps, the camera bag was inspired by the retro feel of the 1960-70’s – the beginning of that modern Jet set lifestyle – where travel was more and more popular and travel accessories were suddenly a need. I wanted this bag to come back to life reminiscent of that bygone era. Yet, I also wanted to create something for the contemporary female (but males love them too). Modern, refined and simple with a bit of exoticism.

This was not an easy task. Nope.

“Your bag is too complicated”, “Your bag is too expensive” and “This is a very complex design, do you have anything simpler?” I heard it all by every manufacturer. I totally could have gotten them made in China in a heartbeat, for half the price and most definitely of lower quality.

The Weekender Noir Leather Camera Bag, Black Leather Camera Bag, Black Leather Camera Bag, Womens Camera Bag, Toronto Leather Camera Bag, Luxury Camera Bag, DSLR Camera Bag, Travel Camera Bag, Retro Camera Bag
The Weekender Noir Leather Camera Bag, Black Leather Camera Bag, Black Leather Camera Bag, Womens Camera Bag, Toronto Leather Camera Bag, Luxury Camera Bag, DSLR Camera Bag, Travel Camera Bag, Retro Camera Bag

Many do not understand what sustainability and fair trade really mean for production, especially in a small brand. It means higher quality, longer wait times and smaller quantities. Yet, this is what is takes to create beautiful high quality work. We have become so conditioned to believe that products should be perfect all look the same, streamline, fast, cheap and easy to make. This is absolutely against everything sustainability is all about. Smaller quantities allows for care and detail to go into each and every bag. It allows for us not to mark down our prices and squeeze the artisans out making them work like animals to fulfill our consumer demands. It allows small brands to be nimble and innovate, grow and stay creative.

Let’s brings the art back to the artisan.

Jolie Laide works to try to maintain this lost craft– or else, what’s the point? We have everything we could possibility need on this planet in regards to products – what we don’t have enough of is products that have a story, innovative and are helping others who have the skills and the work ethic, but usually very little opportunity.

The Weekender Noir and Brandy are now here and they are true luxury from start to finish.

Supple full grain vegetable tanned leather, brass zippers and studs and lastly they are all fully lined with an array of beautiful and rich textiles.

One lesson I could share is that when someone tells you something cannot be done, know that it is indications of there lack of imagination not yours. Smile, thank them and move on, because eventually you will find that person or those people who will see your challenge as an opportunity.

Shop The Weekenders Here

Thanks again for all the support and everyone who helped to make this dream a reality, means literally everything!

J x

Photography: Hailey Asquin

Model: Heiarii Bouissou

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